Noms with Neeko Host Talks Representation, Life as a Streamer

gamerant.com:

Nicole Sanchez’s meteoric rise to Twitch stardom was a journey of self-discovery. “When I first started streaming, I had no idea what I was doing,” Sanchez, perhaps better known as Neeko, said. “Although there are a lot of amazing content creators, I have come about my own unique personality, and I’ve discovered where I’m strong.”

Neeko, who started her streaming career in 2017, has amassed an impressive following during her time in front of the camera, with nearly a half-million subscribers on Twitch. Her platform has allowed her to pursue passion projects such as Noms for Neeko, her live cooking show which airs its second season September 17, and to be an icon for Mexican-American representation in the streaming world. But life as a professional streamer isn’t without its challenges. Game Rant sat down with Neeko to talk about balancing her priorities and staying grounded in the high-pressure world of content creation.

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For Neeko, it’s important to pay equal attention to all the content she produces on a regular basis. “Finding a way to be efficient is super hard,” she said, “partly because I produce bilingual content … but also because of things like switching cameras and writing my weekly newsletter on Discord.” Neeko streams her shows, like Noms with Neeko, in both English and Spanish. She also produced bilingual content for Twitter, YouTube, and TikTok, she said.

“I have all these things that I have to balance, and it's really hard.”

Luckily, though, she’s not going it alone. For one, she has the support of her boyfriend, talent manager Nick Brotman, who has advised Neeko since the beginning of her career “on trends and stuff like that.” For her content, she employs an