Netflix is Starting Its Own Game Studio
Netflix is branching out, and it has announced the founding of an internal game studio that would spearhead its venture into the video game industry. Though primarily focused on television shows and movies when it comes to media, Netflix's collaborations with video game publishers such as CD Projekt Red and Riot have yielded the immensely popular and critically acclaimed Arcane and Cyberpunk: Edgerunners.
Both of these television shows have been a huge boon to the respective games that they spun off from, with Edgerunners giving Cyberpunk 2077 its highest player peak since launch. The amount of synergy between the two media, when successful, cannot be denied and the popularity of Arcane and Cyberpunk: Edgerunners could have been a key point in this decision.
RELATED: Netflix Reportedly Wants To Ditch Binge Releasing Model
Amir Rahimi, the VP of Netflix's game studios, announced that the headquarters for this new branch was located in Helsinki, Finland – helmed by Marko Lastikka as the studio director. Rahimi went on to say that one of the guiding principles of Netflix's foray into the video game industry would be a lack of monetization, ads, and in-app purchases. The studio would build original games for the diverse audience that Netflix has cultivated over the years.
This internal studio would be built from scratch and would join Next Games, Night School Studio, and Boss Fight Entertainment to form the core of Netflix's video games branch. Netflix had previously acquired Night School Studio last year, the developers of indie hit Oxenfree, while Next Games and Boss Fight Entertainment were acquired this April.
It was obvious that Netflix Games was gearing up for a big announcement when the string of studio acquisitions
Read more on gamerant.com
