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Mobile Software Dev AppLovin Makes Bid To Buy Unity For $17 Billion

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thegamer.com

Yesterday, mobile software company AppLovin offered Unity $17.54 billion for an all-stock deal, working out at $58.85 per share.

This news follows Unity's plan of acquiring AppLovin competitor ironSource which it would have to pay $150 million in settlement fees to if the deal doesn't go through (as reported by Reuters).

You likely know Unity as the company behind the aptly named Unity Engine which was used to develop Pokemon Go, Fall Guys, Valheim, and VRChat.

RELATED: Mobile CCG Marvel Snap Is My Most Anticipated Game Of The Year "Unity is one of the world's leading platforms for helping creators turn their inspirations into real-time 3D content," AppLovin CEO Adam Foroughi said. "With the scale that comes from unifying our leading solutions and innovation that would be achieved with the combination of our teams, we expect that game developers would be the biggest beneficiaries as they continue to lead the mobile gaming sector to its next chapter of growth." AppLovin meanwhile is known for giving developers marketing and monetisation tools, particularly focusing on mobile games.

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