Mobile gaming advertisers witness 2x growth YoY in India: Report
Mobile gaming ad spends have been increasing dramatically. This, in part, could be attributed to the pandemic which led to a massive spike in the gaming ecosystem. Even with the pandemic almost coming to a halt, advertisers are satisfied with their results. The higher audience attention and engagement has offered better experience to users. The findings were shared by InMobi, a provider of marketing and monetizing technologies. Also Read — Chinese mobile firms plan to set up plants elsewhere amid India crackdown
InMobi released the findings of its latest Mobile Game Advertising 2022 report for India. The report suggests that 75 percent of brands have been advertising on mobile game apps for more than a year, which has led to a two-fold increase in gaming ad spends since the pandemic. The brand surveyed 205 Indian Mobile Marketing leaders, including executives from brands and media organizations. The report also reveals how brands and agencies are addressing the four most common myths associated with mobile game advertising that might be preventing wider adoption. Also Read — Apple Watch Ultra, Watch Series 8 launched with temperature sensor, crash detector: Check details
-Mobile gaming advertising witnessed a 2x jump in ad spends YoY -97% of marketers advertising on mobile gaming environments are satisfied with their experience and results -According to brands, top key drivers for Indian advertisers to adopt mobile gaming advertising are: Higher audience attention and engagement and better targeting and personalization -Playables, Rewarded Video, and Interstitials are the most popular forms of mobile gaming ads Also Read — Maruti Suzuki Dzire (Tour-S) recalled in India due to faulty airbag: Check if your car is affected
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