GPUs are cheaper, but chances are you're still getting ripped off

techradar.com:

It's no secret that graphics cards can be a pricey purchase, especially so in recent years, but despite the market recovering, it's becoming apparent that some models were never a good deal to begin with, even when priced at MSRP.

GPU prices have finally started to stabilize after months of suffering from artificially inflated pricetags, likely caused by a dastardly mix of the global chip shortage and competition from cryptominers. 

This is great news for those of us who have been desperate to upgrade our systems or build your first gaming computer, but many seasoned PC gamers and computing enthusiasts have complained that the last couple of generations of graphics cards have become disproportionally expensive.

As reported by Video Cardz(opens in new tab), there's likely more than a smidgen of truth to this, as 3D Center(opens in new tab) (Germany's largest GPU website) collated price and performance data in order to try and prove the real-world affordability of these cards.

Using the Nvidia GeForce RTX 3070 as a base for cost vs performance, every GPU in the Ampere series of cards from Nvidia was matched up, with the results from this experiment displaying that most of the more powerful graphics cards are overpriced at MSRP when you take into account performance. Simply put, this suggests that even if you snag a GPU at the price set by Nvidia, you're still likely not getting your money's worth.

The most obvious example in the above table would be Nvidias flagship GPU, the GeForce RTX 3090 Ti that has a suggested retail price of $1,999 (around £1,600 / AU$2,700). Taking into account its actual performance against the RTX 3070, 3D center estimates that this GPU should cost just $814 (around £660 / AU$1,170), less than half of