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Google Pixel Watch faces massive hurdles with economy, no iPhone support

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Google's debut smartwatch will go on sale Oct. 13 for $350, the Alphabet Inc unit said, taking on a field dominated by Apple Watch at a time when inflation-hammered consumers are shunning all forms of pricey wearables.

At $100 more than Apple Inc's lowest-cost model and limited to people with Android phones, the Google Pixel Watch faces enormous obstacles to adoption, market analysts say.

Even sales of the Apple Watch have slipped this year as consumers delay purchases or select cheaper rivals. "The market is not as robust as it once was," said Jitesh Ubrani, a research manager at market intelligence firm IDC, adding that aggressive discounting will be crucial to Google.

Google apps already work with watches from companies including Apple, Samsung Electronics Co and Fitbit, which Google bought last year and whose devices are known for tracking personal health.

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