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Apple App Store Pricing Overhauled! Will Range From $0.29 to $10,000

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Apple Inc. is changing the pricing structure for the App Store to let developers charge a wider range of amounts, the latest effort to offer more flexibility and stave off criticism of the platform.

Prices can now start at just 29 cents -- compared with a previous floor of 49 cents for subscriptions and 99 cents for apps -- and range up to $10,000, the company said Tuesday.

The highest price level had been $999.99. Developers also will have new options for setting prices across different countries and currencies.

The move is a major shake-up for the App Store, which Apple launched in 2008 with an emphasis on simplicity. The platform has faced greater criticism in recent years, with developers and regulators complaining that the company's rules are too restrictive.

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