state California Platform Mobile UPS Provident CEO Reuters state California

A mobile ad tech company wants to buy Unity for $17.5B

Reading now: 794
pcgamer.com

California-based mobile ad tech company AppLovin has offered $17.5 billion to acquire Unity in an all-stock deal, Reuters reports(opens in new tab).

The deal would leave Unity with 55% of the shares of the company resulting from the merger, which comes to 49% of the voting rights.

You've heard of Unity, given that its engine seems to run everything that Unreal Engine doesn't these days, but you might not know AppLovin.

The company made its name with its marketing and analytics platforms that provide developers the tools to promote and monetise their mobile apps.

Read more on pcgamer.com
The website www.gamebastion.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA